humana go365 logo

Humana is a leading healthcare company focused on making it easy for people of all ages and health conditions to achieve better health outcomes via personalized clinical care.

Go365 is Humana’s digital health rewards program, rooted in behavioraleconomics, designed to proactively serve their network of 4 million people across the United States.

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The user journey for a new member starts with a health assessment meant to gather input data so the system can then generate personalized activities.

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Engagement & Earning

Each activity has fulfillment requirements in exchange for points and Humana Bucks. A member can earn more by reaching a higher tiered status. Bucks can then be used to purchase products (eg. Fitbit) offered by Humana.

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Rewards Redemption

Humana provides an ecommerce channel for members to exchange their Bucks for products.

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Progress Tracking

A member has a dashboard to track recent activity, progress, earnings, tips, exclusive offers, etc.

Design Process

Short video that illustrates the design process from sketches to interactive screens.

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Visual System Guidelines

Detailed documentation for developers.